Since the introduction of ChatGPT in November 2022, Microsoft has experienced a remarkable surge in its stock value, witnessing a substantial gain of nearly 75 percent. In contrast, Apple, during the same period, has seen a commendable but comparatively modest increase of 35 percent.

Microsoft has leveraged the capabilities of generative AI through various product launches, empowering both businesses and individuals. Notably, the integration of generative AI features has been witnessed in Microsoft’s Bing search engine and the Copilot virtual assistant.

Conversely, Apple has encountered market apprehensions regarding its capacity to sustain the unparalleled growth it has consistently achieved over decades. Recent concerns about a potential deceleration in iPhone 15 sales, especially in the crucial Chinese market, prompted an analyst at Barclays to revise their outlook for Apple’s stock earlier this month.

Further impacting Apple’s standing in the market, analysts at Redburn Atlantic recently shifted their opinion from “buy” to “neutral.” Their decision was influenced by concerns about limited growth prospects in the upcoming years and a mix of results for the current quarter.

Throughout 2022, Apple has intermittently surpassed the significant milestone of a three-trillion-dollar market capitalization. However, the company has actively engaged in substantial share buybacks and the cancellation of shares held in its possession. This strategic move inherently reduces the number of shares in circulation, leading to a mechanical decrease in Apple’s market capitalization. Despite occasional fluctuations, Apple continues to navigate the evolving landscape of market dynamics and shareholder value.